Sponsors ident needs to open a window on a virtual world which must, in a few seconds, convey a memorable sensitive experience in accordance with the event and the brand for which they are created.
I had the chance to be the architect of this virtual world for Nissan, paying homage to the greatest moments in the history of Champions League football. I was in charge of architectural and production design and environment art.
A contemporary and curved architecture. A building at the scale of man and car. A vector of a sensitive experience paying tribute to the greatest moment in football history. A environment we travel for the duration of a commercial. An architectural space for an immersive installation.
TRAVEL TO NEXT SPACE...
BELLY OF THE BEAST
Environment concept art
Personal project - 2020